![]() ![]() Rather than pre-recording a video and responding to comments afterward, YouTube Live enables brands to create virtual events and engage with their audience in real-time. The famous 2019 Coachella Live Stream backs up this whooping stat with the video attracting 82.9 million viewers in the first week of the festival! Live streaming allows content creators and businesses to make their content more interactive. This new feature now allows brands to schedule their Live event up to 90 days in advance and send reminders to people who signed up.ħ0% of people prefer YouTube to Facebook or Twitch to watch live streaming videos. For instance, Instagram recently stepped up its game by creating a Live Scheduling tool. That’s why some platforms have recently added new features to improve their Live option. ![]() ![]() So much so that it’s slowly overtaking TV broadcasting. Live streaming is becoming a major trend across all social media platforms. Expect to see more of them in 2022 and beyond ) With an average attention span of 8 seconds, YouTube shorts are a great tool for businesses to catch their target audience’s attention moving forward. They can upload multiple video segments, clip them together, and add captions, great tracks, and fun effects. The new format enables content creators and brands to record short videos for up to 60 seconds and connect with a new audience. So, it’s no surprise that YouTube got to work and launched its own version of TikTok’s snappy video format in March 2021. In just a few years, the video-sharing platform has gained a lot of traction quickly reaching the staggering number of 1 billion monthly active users.īy allowing users to express themselves in fun and engaging short videos using cool effects and features such as lip-syncing, karaoke, or, more recently, reaction videos. In 2021, TikTok was the most downloaded app in the world. We’ve done the groundwork for you and listed below three main YouTube trends you need to keep an eye on in 2022. To be successful on YouTube you need to keep y to date with the ever-changing trends and new features on the platform. Yet, not all YouTube business accounts are created equal. Yes, YouTube is a no-brainer for businesses looking to increase their reach and ultimately, improve their bottom line. We could go on for hours listing the impressive stats that the platform generates every year. Or even that 70% of viewers bought a product or service from a brand after seeing it on YouTube. Or that people watch over one billion hours of video content every day worldwide. What you might not know though is that YouTube is also the second most visited website on the planet right after Google! YouTube is the most popular video platform on the planet. ![]()
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